Planar débuts visualisation app for easy videowall design
Planar has introduced a free-to-download tool to improve the videowall design process. Named PlanarView, the augmented reality software allows a user to create a realistic visualisation of how Planar's display series would look in real-life spaces.
The software, which was developed by SpaceView, intelligently places a Planar screen into an image of a location uploaded by the user. This can then be scaled and manipulated into place using a slider to indicate the dimensions of the screen, while the various options and their product information can be compared in the app to ensure the right fit. Once saved, these visualisations can be shared via email and social media, or used as the basis for a quotation from Planar.
As well as targeting integrators and designers, Planar hopes that end users such as corporations or retailers will use PlanarView to see its products in situ before making a purchasing decision. Initially, the app will only support certain videowall products, although more will be added moving forwards. It will run only on Apple mobile and tablet devices, with Android and Windows versions planned for a later date.
"[This product] illustrates Planar's commitment to our partners and clients," suggests Jennifer Davis, vice-president of marketing and product strategy at Planar Systems. "This revolutionary tool will reduce sales cycles and spur the market for digital displays and videowalls by making it possible for customers to picture precisely what different configurations will look like in their actual environments."
"PlanarView demonstrates the enormous promise of augmented reality," adds Miloš Jovanović, chief executive and founder of SpaceView. "A large barrier to effective sales can be the inability to envision a specific product. As an innovative leader in the display industry, Planar is using the latest technology to break down that barrier, helping prospective buyers to visualise its products."