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Cost of implementing digital signage 'never been lower', says survey

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By News Desk
18 February 2011

OOH companies such as Clear Channel are turning increasingly to digital advertising methods, the price of which has fallen

WireSpring has announced the findings of a new survey entitled The 2010 Digital Signage Pricing Study: Costs Have Fallen 14 Percent. The research examined a number of costs likely to be faced by digital signage companies such as the price of player software, management software and technical support, hardware, installation and initial project management.

The study was conducted in November 2010 using a mixture of online survey techniques and email and phone interviews.

Bill Gerba, chief executive of WireSpring, notes: "Continuing the trend that started in 2004, the cost of implementing a digital signage network of any size has never been lower, with component commoditisation and economic conditions driving the cost of implementation down significantly from last year.

"While we don't expect a meaningful decrease in the cost of components in 2011, the increased focus on smaller screens and the efficiencies of easy-to-create dynamic content should continue to reduce the cost of implementing and managing a network."

The report found that based on a 100-screen network, the cost of each digital sign is $3,720 (£2,295), whilst the cost of 40" (1.01m) LCD screens was between $750 and $1,000 (£463 and £617).
 

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