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Eye has announced Ben Cook has this week taken on the role of national sales manager of its Eye Shop retail advertising division for Australia and New Zealand.

Cook, who started at Eye Shop on March 28th, is originally from the UK and has experience in commercial radio and the magazine sector.

"Ben joins Eye at an exciting time for the Eye Shop business," says Michael Callaghan, general manager, Eye Shop. "With the launch of Move, the recent acquisition of sites in Westfield externals, the growth of our digital network, the addition of ambient specialists and the latest launch of Eye's groundbreaking Neuro Imaging research, there's immense opportunity ahead for our clients and their brands.

"We look forward to Ben working with our clients to ensure we continue to meet the growing demand of retail media by some of the largest advertisers in the country."

Eye Shop is a shopping centre advertising medium aimed at 'a diverse audience of on-the-go shoppers', explains Eye. The service is available in Australia, New Zealand and the USA.