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UK digital signage industry forum The Screen will travel overseas on September 13th, with a special Breakfast Briefing session in Amsterdam, The Netherlands called 'The Life Of A DOOH Campaign'.

The event, held in association with Kinetic Worldwide and Centralstationnl, will focus on the planning, execution and content of specific UK and Europe DOOH campaigns. Speakers will include Neil Morris of Grand Visual and Dennis Kuperus of Kinetic Netherlands.

Three further The Screen events are planned for Amsterdam, covering the launch of a European LoveContent Awards programme and the topics of mobile interactivity and valuing DOOH audiences.