OUTPUT

Stratacache has announced that it will be showcasing its latest product, translucent electronic panel PrimaSee, at this week's Retail Business Technology Expo. The show will take place at Earls Court, London on March 16th and 17th.

PrimaSee is designed for applications such as freezer or chilled cabinet doors, countertops, display cases and other store fixtures in retail environments where brands wish to deliver messaging to consumers, whilst ensuring that their products are visible behind the display. The offering runs on an embedded media player and its content can be updated continuously to tally with in-store promotions, Stratacache adds.

Chris Riegel, chief executive of Stratacache, has stated that 'this unique technology will alter the retail environment within the next year'.

Jason Palmer, the company's director of business development, will also lead a seminar at the show on March 17th, entitled 'Retailers deploying profitable multi-thousand digital display networks that also make great impact on the customer experience – how?'