NEWS: Viscom Frankfurt will include a new 'fair within the fair', Display PoS Expo, launched as a response to increased interest in the point-of-sale field, says its organiser. The expo will be one of six themed areas.
This week, the Rethink Retail Conference is addressing digital technology for retail and loyalty marketing. Geny Caloisi looks at the role of digital signage.
It may seem a little early to consider next year's trade shows, but 2012's first exhibitions for our industry happen in January. Morwenna Kearns looks ahead to Viscom Frankfurt 2012.
The German leg of the four-stage Viscom show sees the cities of Düsseldorf and Frankfurt take alternate turns playing host. Morwenna Kearns looks at the importance of location for trade shows.