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Digital signage solutions provider signagelive and media experience specialist PlayNetwork have collaborated on a 'unique' software solution that brings together audio and visual content for the first time in one platform. The media hub made its debut at Screenmedia Expo, at Earls Court this week.

The combined solution allows users to interact with both visual and aural cues, says signagelive, and the company is working with Insteo to create on-screen and mobile apps which can combine the audio and video content with social media.

"The digital signage displays could be playing general content and ambient music then, at a set time, an ad might be triggered by the system," explains signagelive chief executive Jason Cremins. "The combination of our software makes it possible to match the audio with the relevant video content. The applications for this kind of media hub are many, from leisure and hospitality to retail."

"We are opening up a new avenue for brands by integrating audio and video content through a single platform," adds Dharmendra Patel, PlayNetwork managing director EMEA. "[Our] joint venture partnership will allow us to offer a combined single platform solution that has so far not been available in this market."