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Aerva states its AerTweet widget, designed to integrate Twitter into for digital out-of-home displays, played a major part in a recent advertising campaign for US fast food chain Taco Bell which saw tweets with a special hashtag appear on billboards on Times Square and Sunset Boulevard.

AerTweet enables advertisers to customise a Twitter feed for their campaign, with facilities to moderate tweets, rank retweets, record metrics and detect fraud, as well as apply style and animation options.

For Taco Bell's Doritos Locos Tacos multi-channel campaign, Aerva created a Keepsake Gallery where those who had taken part via Twitter could get a record of their tweet on the billboard, or see them in real-time via an Aerva-managed live stream camera feed on Taco Bell's campaign minisite.

"The success of Taco Bell's AerTweet project sets a new precedent for major brands and how they can employ UGC (user generated content) and social media," says Sanjay Mananhar, chief executive Aerva. "We develop the tools that empower brands to embrace UGC and manage the versatile and ever-changing nature of that content."