OUTPUT

Stratacache's ActiVia for Media digital signage software allows users to assemble dynamic, interactive content and deliver targeted marketing messages to the right people at the right time. Accessible for any internet browser, users can create their own content templates, or select from multiple pre-designed templates. These templates range in option and include multi-zone layouts that integrate live RSS feeds programmed to display the current location's weather, local events or news.

ActiVia for Media also includes drag-and-drop tools for playlist creation. These tools allow users to edit, manage and create customised content that is displayed at specific locations. Users have the option to deliver instant or pre-scheduled messages to a single player or group of players. This feature is crucial for enterprises that have more than one location and need to deploy content simultaneously across all of their locations.

ActiVia also has role-based access controls for each user's different job functions. Every user logging into the system has been titled a user role that grants them specific capabilities and controls to make changes in the software. This safety feature ensures that each user has the ability to edit and update content based upon their department needs, whether it is marketing, information technology or human resources.

Building on the ActiVia for Media digital signage solution is Stratacache's audience measurement module. This tool gathers consumer metrics, including customer impressions, dwell time, impressions per merchandised object, impressions by time of day and impressions by brand or category. Data generated by the audience measurement module helps marketers and advertisers discover who is watching what content when – allowing messages to be tailored to particular viewers based on their interests, needs and habits.

Stratacache’s ActiVia for Media digital signage software has been the recipient of awards including the Digital Signage and Interactive Technology Award at Digital Signage Expo.