OUTPUT

Texan firm Reflect has revealed that it will introduce three new software options to sit alongside its ReflectView offering at the upcoming Digital Signage Expo (DSE).

Reflect will be exhibiting Audience TouchPoint, Mobile MessagePoint and HD MediaPoint from February 22nd to 24th at the Las Vegas show, which runs until 25th of the month.

Audience TouchPoint is designed to engage and motivate shoppers, Reflect explains. Through support of touchscreen and button interaction, it delivers assisted shopping features. Mobile MessagePoint provides users with a platform for running digital signage campaigns with integrated mobile components, while HD MediaPoint enables the output of HD content, whilst maintaining easy network management and deployment.

The company, which was formed in 2001 and is headquartered in Dallas, currently deploys its ReflectView platform with brands including Verizon Wireless, GameStop, Target and Best Buy. It allows operators to distribute and control content over in-store networks.

"Our enhancements to the ReflectView software suite are in line with our mission to provide clients with a comprehensive approach to in-store digital media that includes everything from digital signage to interactive shopping assistants to mobile messaging and in-store music," notes Matt Schmitt, co-founder and president of Reflect.