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Prismaflex says the landscape digital billboards it has supplied and built for CBS Outdoor UK 'will set the gold standard for outdoor in the UK and beyond'. The dual-faced LED digital screens, called Site 76, have been installed at the M4 elevated section in London.

Prismaflex's Prismatronic Gold series-produced surface-mounted diode (SMD) LED screens have a 10mm pitch for 'the highest resolution created so far for OOH applications', according to Prismaflex, as well as the lowest energy consumption and longest lifespan of products of the size format.

The digital billboards' key components, manufactured in Europe, are monitored continuously to detect problems before the site is affected.

"Prismaflex has 25 years' experience in servicing the property industry and major media owners with turnkey solutions. The key to this is working closely with all parties to maximise both property and media assets and having the right product solution for every type of location," says Prismaflex UK chief executive Sam Cook.

"This new iconic location will set the gold standard for outdoor in the UK and beyond."