CBS Outdoor targets '76m people' with M4 digital billboard
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By News Desk
27 June 2012
The Site 76 dual-faced digital billboard is installed on the elevated section of Junction 1 Chiswick roundabout in London
It is the only landscape-orientated digital site on the busy motorway, and comprises two HD LED screens measuring 7.7m wide and 2.8m high. CBS Outdoor states the east- and west-facing screens can be seen from 150m away.
Site 76 marks CBS Outdoor's first strategic move into the digital roadside market.
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