OUTPUT

The UK's largest DOOH network owner, Amscreen, has announced that it has signed an agreement with high-street bank Halifax to install digital screens in more than 200 branches nation-wide.

The deal follows an 'extensive trial period' which demonstrated a high return on investment and other key business benefits for Halifax, says Amscreen. The screens will advertise Halifax's own products and services and will benefit from Amscreen's day-parting technology to show different content at different times in different branches. Halifax group director David Nicholson says the company is 'delighted' to be rolling out the technology to more branches.

"Customer engagement is absolutely paramount to a financial institution like Halifax and their investment in this technology is testament to the power of [these] screens and their ability to engage with customers," says Amscreen chairman Lord Sugar. "We hope to see more businesses using our platform to add value to the customer’s experience in this way."

"We are thrilled to have signed the agreement with Halifax," adds Simon Sugar, chief executive, Amscreen.

"We look forward to working with them and hope it will encourage other banking institutions and retailers from other sectors to follow suit."