Interactive retail kiosk helps shoppers with product search
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By News Desk
29 June 2011
The kiosk provides 'one powerful shopper engagement solution', says Jibestream
Jibestream has commented on the success of its interactive kiosk deployment in a branch of Canadian Tire in Toronto, which aims to help customers find products with a combination of a searchable flyer, QR codes, video adverts served in real time, and mobile phone apps.
The kiosk uses a Novomap platform and a Canadian Tire-branded 42" (1.07m) LCD touchscreen to provide information to shoppers at the DIY, automotive and outdoor product store. A promotional campaign for Canada Day is currently running, which aims to raise awareness of the kiosk.
"These sorts of promotions really help drive the value of bringing interactive into large retail settings," explains Chris Wiegand, chief operating officer, Jibestream. "Canadian Tires are very large stores, with a lot of great stuff, and we’re showing here how this technology lets shoppers easily, quickly find what they need, while also layering in technologies like mobile apps.
"Smartphone integration is a big part of future shopping, and we've already been applying that with several retail clients."
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