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Paradigm AV has said it received an 'overwhelmingly positive response' at the recent ISE 2012 trade show, where it promoted its new distribution agreement with Scalable Display Technologies and new subsidiary Simulation Displays – steps described as 'a radical departure' for Paradigm AV.

The gesture-controlled Cube from GestureTek and the Paradigm Display Wall of range based on Scalable Display Technologies's products for projected images were the main draws for the stand, Paradigm AV adds.

"From the feedback we received from the Wall, with its soft-edge blend onto a flat wall, it became evident that this solution can be sold into the B2B markets as well as simulation," says Paradigm AV managing director, Greg Jeffreys. "With the advanced automatic alignment of multi-projector arrays onto curved and cylindrical screens the advantages to both markets became self-evident."

It has also been announced that Henry van der Helm has joined the Simulation Displays subsidiary as business development manager.