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Premier Retail Networks (PRN) has agreed a deal with American Public Television (APT) to present content in retail environments across the USA.

PRN will edit and customise content from APT’s library of documentary, DIY, travel, lifestyle, music and nature programmes in its in-house production facilities and deliver it to its TV Wall and Checkout TV networks in shops nation-wide, which target more than 155 million in-store viewers across more than 4,330 locations each month.

“We’re fortunate to have a prolific inventory of first-class programming,” says Cynthia Fenneman, president and chief executive officer of American Public Television. “PRN’s expertise in designing a compelling consumer experience, coupled with their wide distribution network, will help us to expand brand awareness by engaging millions of consumaers at retail.”

Jonathan Rosen, PRN vice-president of content strategy and development, adds: “This agreement with American Public Television presents an incredible opportunity to curate more than 300 hours of high-quality HD programming, covering 15 popular franchises. Our retailers will benefit from the unique content, while shoppers will enjoy the enhanced in-store experience.”