Ocean Outdoor opens The Art of Outdoor 2012
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By News Desk
25 July 2012
Campaigns using technology such as viewer interactivity, full motion and subtle motion will have the chance of being screened on Ocean Outdoor's digital signage sites
Entries are now being accepted for The Art of Outdoor, an annual competition hosted by Ocean Outdoor and Brand Republic celebrating creativity in the digital out-of-home industry.
Winners of the competition will see their work screened on Ocean Outdoor's DOOH locations at Eat Street Westfield, Holland Park Roundabout and The Two Towers West, and will receive a share of a £250,000 prize fund. Films of all the entries submitted before the August 31st deadline will also be shown on The Art of Outdoor website, with the best ten entries judged by experts to find a winner.
"One of last year's winners, the MicroLoan Foundation, has just won a Gold Cannes Lions for its Pennies for Life campaign. This was a ground-breaking approach to fundraising which signals the convergence of new technologies and the creative synergies that presents," comments Ocean Outdoor chief executive Tim Bleakley.
"We very much hope that this year's competition will push the boundaries of digital out-of-home even further."
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