OUTPUT

Monster Media has commented on a number of digital out-of-home advertising campaigns it was involved in during the London 2012 Olympics – and how using 'non-traditional' DOOH methods brands were able to stand out among other advertisers.

Campaigns included a digital beach ball game promoting shoe company Sperry Top-Sider, running on a gesture-sensitive LCD wall set up by Monster Media near the Olympic sailing events.

"Using non-traditional DOOH networks, combined with interactive, dynamic content has been a great way to break through the advertising clutter that surrounds an event like the Olympics," says John Payne, Monster Media president. "These networks can now go beyond just presenting ads – the DOOH content can pull in viewers and engage them through longer periods of time."

Monster Media also partnered with Eye for the launch of Tesco's interactive virtual supermarket at Gatwick Airport, which enables travellers awaiting flights to order groceries to be delivered upon their return, and created content for Westfield's custom photo postcards campaign. The project invited shoppers to have their photos taken by a touch-enabled LCD screen with embedded camera, and to have those pictures augmented with their home country's flag and Westfield branding to create a virtual postcard.