OUTPUT

The winners of the LoveContent Awards 2012 were revealed at a ceremony held during Screenmedia Expo in London, UK, before the 2013 awards programme was officially opened.

The Industry Achievement Award was presented to outdoor network owner Ocean Outdoor for its investment in new sites and development of initiatives to support creative content, the LoveContent judging panel explained.

Posterscope, OMD, Cloud and Compass and CBS Outdoor won the Digital Out-Of-Home Innovation Award for the Channel 4 News and Current Affairs campaign; the Best Digital Out-Of-Home Campaign went to ITV Rugby World Cup by BBH, Grand Visual, Mindshare, Kinetic and CBS Outdoor; and Nike #MakeItCount by AKQA, Wieden+Kennedy, Grand Visual, Mindshare and Kinetic won Best Use of a Digital Medium Award.

Both the Mobile Interactivity Award and the Branded Content Award were won by Microloan Foundation's Pennies For Life campaign by DLKW Lowe, Absolute, United Studios, Grand Visual and Ocean Outdoor; ESPN The Gift by Posterscope won the Social Media Integration Award; Clear Channel's interactive digital six-sheets picked up the Digital Format Award; and the Best New Digital Site title went to JCDecaux's E-Motion installation at Euston railway station.