LoveContent 2013 opens as 2012 winners announced
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By News Desk
18 May 2012
Picking up the Best New Digital Site Award was JCDecaux's Stacey Knight, with ceremony host Nick Mawditt from Kinetic [left] and Mike Baker from the Outdoor Media Centre [right]
The Industry Achievement Award was presented to outdoor network owner Ocean Outdoor for its investment in new sites and development of initiatives to support creative content, the LoveContent judging panel explained.
Posterscope, OMD, Cloud and Compass and CBS Outdoor won the Digital Out-Of-Home Innovation Award for the Channel 4 News and Current Affairs campaign; the Best Digital Out-Of-Home Campaign went to ITV Rugby World Cup by BBH, Grand Visual, Mindshare, Kinetic and CBS Outdoor; and Nike #MakeItCount by AKQA, Wieden+Kennedy, Grand Visual, Mindshare and Kinetic won Best Use of a Digital Medium Award.
Both the Mobile Interactivity Award and the Branded Content Award were won by Microloan Foundation's Pennies For Life campaign by DLKW Lowe, Absolute, United Studios, Grand Visual and Ocean Outdoor; ESPN The Gift by Posterscope won the Social Media Integration Award; Clear Channel's interactive digital six-sheets picked up the Digital Format Award; and the Best New Digital Site title went to JCDecaux's E-Motion installation at Euston railway station.
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