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Watchfire gets personal with BillboardToday launch

Watchfire gets personal with BillboardToday launchNEWS: Watchfire Digital Outdoor has announced the launch of a website making its digital billboards available for short periods of time to the general public. BillboardToday.com will offer space at a premium rate for one to three days, paving the way for birthday wishes and marriage proposals.

DSE calls for entries to tenth Content Awards

DSE calls for entries to tenth Content Awards

NEWS: Digital Signage Expo's (DSE) tenth annual Content Awards are now open for entries.

Amscreen aims to reach 25m people with Sport Relief message

Amscreen aims to reach 25m people with Sport Relief message

NEWS: Amscreen will donate advertising space across its entire digital signage network to promote Sport Relief.

Why everyone's talking about London's smartest bus shelter

OPINION: Nick Smith gives deeper insight about the controversial new London bus shelter advert from children's charity Plan.

LoveContent Awards open for submissions

NEWS: Creators of digital out-of-home content are being invited to enter the 2012 LoveContent Awards.

FEATURES

Talking my language: multilingualism in signage

Morwenna Kearns discusses the issue of multilingualism in signs.

Power to the people: the pros and cons of user-created digital signage content

Camilla Corr debates the use of professional design versus user-created content in digital signage.

Please hold: how mobile-to-DOOH changed the advertising conversation

What's in a name? Quite a bit it would seem, at least in the case of smartphones. But what makes mobile-to-DOOH so attractive to advertisers?

The growing popularity of DOOH for cause-related marketing

On the streets of New York, messages come fast and often.

Integrated brand success: how Ikea became the cat that got the cream

The world of the advertiser is changing. As the channels available to brands alter, so too does the way that the marketing conversation occurs.

Eye2i Systems

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