Australian OOH industry grows for seventh consecutive quarter
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By News Desk
6 October 2011
OMA measures growth in formats including street furniture, such as this application by Adshel
The Outdoor Media Association (OMA) has released statistics on Australia's out-of-home (OOH) industry for Q3 2011, which show the market grew by 1.5 percent compared to the same quarter in 2010. It is the seventh consecutive quarter of growth.
"We are pleased to see growth, albeit modest, despite the retail slowdown and the winter quarter traditionally being the slowest quarter for the industry," says Charmaine Moldrich, OMA chief executive. "We know the market is tight out there and we are pleased that we are able to sustain our growth."
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