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Stratacache chief executive to give retail speech at 4A's CreateTech
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By News Desk
19 May 2011
Stratacache's digital signage offerings include the translucent PrimaSee product for retail environments
The 4A's CreateTech conference event, taking place in New York tomorrow (May 20th), will include a speech on retail marketing by Chris Riegel, chief executive of digital signage provider Stratacache.
Riegel's session is entitled 'Experience: Media – The Evolution of Retail Marketing' and will include discussions on the evolution of digital media in the retail sector, plus previews of new technology advances in translucent displays with gestural and touchscreen interactivity.
He comments: "4A's CreateTech is a great opportunity for today's most influential creative directors to connect and participate in a thought-leadership event with the industry's leading technologists. We will share innovative technologies and concepts within the retail environment that will offer agencies new in-store marketing strategies to share with their clients."
The one-day CreateTech event is hosted by the American Association of Advertising Agencies – or 4A's – which describes it as 'a day of knowledge sharing, community building and enlightenment for agency geeks of all persuasions'.
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