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The Digital Signage Federation (DSF) will hold an online seminar called 'The Second Screen Comes to DOOH: Social, Mobile, and the Future of Audience Engagement' on July 18th, looking at how digital signage can form part of an engaging, cross-media experience for consumers.

DSF explains that integration with Social TV is the 'next stage of evolution' of DOOH, and the industry must work out how to achieve this.

The webinar, promised to be 'lively and interactive', will be hosted by rVue founder Jason Kates and Real Digital Media chief executive Ken Goldberg.