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Reflect has released its top tips for retailers hoping to get the most from their digital signage. Focusing on four key areas, the informal guide was announced shortly after the launch of Reflect's new Audience TouchPoint assisted shopping product.

Amongst Reflect's focus areas is content management. The company explains that the method of delivery – the platform used to deploy messaging – is as important as the material that it carries. Reflect adds that businesses should favour platforms that enable the remote controlling of multiple systems from a single point.

Targeted messaging was also a key point that Reflect urged retailers to consider, stating that personalised content delivered to specific geographical locations at certain times could help businesses leverage their networks to maximum effect.

Network operators should also concentrate on strategic engagement, according to the company, with the opportunity for businesses to connect to shoppers pre-, in- and post-store via Facebook and mobile apps being cited as a key way to deliver cross-promotion and consistent messaging.

Product engagement was the fourth element mentioned by Reflect, which emphasised the opportunities for retailers to build relationships with consumers through active shopper engagement by making use of touchscreens, physical sensors and button-activated signs.