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SpectraMedia is the latest company to be won over by ScreenScape's community-based approach to digital signage networks. The Canadian full-service marketing firm has chosen to move from 'older and more rigid technology' towards ScreenScape's 'easy-to-use' software-as-a-service (SaaS) model, which can transform any internet-enabled display into a digital screen.

"ScreenScape Groups offer network operators all the benefits of conventional digital signage and more, yet they are easier to manage and more cost effective to operate," explains Mark Hemphill, ScreenScape founder and chief product officer. "Using ScreenScape, marketing companies like SpectraMedia are now able to tap into the tremendous opportunity that is location-based media without necessarily incurring the major capital and operational costs traditionally associated with setting up a network."

Through the ScreenScape community, users are able to share concepts for cross-promotion and content creation. The group adds that it allows advertisers to select logical placement opportunities for their clients.

"The ScreenScape Community is an established network of potential partners that already operate screens and represent channels of distribution for targeted promotional messages," adds Hemphill. "As the ScreenScape Community grows so does the value of the network as an enabler of location-based marketing."