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Community-based software as a service (SaaS) digital signage platform group ScreenScape has announced a new contract with electricity provider Sonepar Canada. The company, which notes that it selected ScreenScape in part for its accessibility, hopes to use the collaboratively operated system to expand 'beyond 36 locations across three companies'.

Kevin Wagar, e-media designer, Sonepar Canada, notes: "We have run our in-house DOOH program with great success for almost five years. We constantly look for ways we can help our suppliers differentiate themselves and their products from the competition. Sonepar Canada's use of ScreenScape technology within our electrical wholesale branches will boost our marketing initiatives while enabling us to broaden our use of social media to communicate with our customers and the entire electrical industry."

The creation, updating and communal access of content is enabled by ScreenScape's network, which the Canada-based firm states is the first model to create a shared resource for its clients that encourages cross-promotion and exchange of material and ideas.