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PharmaChoice sites across Eastern Canada are to be revamped with the introduction of ScreenScape-powered digital signage networks, it has been revealed. The group, which represents more than 300 independent pharmacy owners nationally, states that it hopes to 'communicate more effectively to customers while they are on site'.

"Our [pharmacy] owners can now use ScreenScape to build their own localised health information service, and, at the same time, PharmaChoice, acting as a group, has the ability to coordinate the distribution of content across our entire network," explains Calvin LeRoux, chief executive, PharmaChoice. "We see this network as a fantastic opportunity to promote the Option+ brand and our Perks reward programme."

"Our partners see it as an opportunity for them to speak directly to PharmaChoice customers at the store level. The end result is a simple community-oriented media experience which we can deliver cost-effectively not just to our stores but also to neighbouring health clinics and other members of the ScreenScape community," LeRoux adds.

PharmaChoice, which is based in Dartmouth, Nova Scotia, cites ScreenScape's community-based software as a service (SaaS) business model and the platform's accessibility as key factors in its decision to work with the company.