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Canadian out-of-home advertising agency Newad has secured a deal with sports 'resto-bar' company La Cage aux Sports, which will cover over 50 sites.

The contract will see Newad take responsibility for the development, installation and maintenance of the DOOH network as well as advertising sales for the Cage TV and AffiCage networks.

"With the addition of the Cage TV network, Newad now positions itself as the most important digital advertising agency in the country, offering advertisers a total of over 2,800 screens," comments Philippe Marchessault, executive vice-president, Operations, Development and Innovation for Newad.