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Trinity Leeds, the city's major shopping and leisure development, will go digital with JCDecaux winning the seven-year digital outdoor advertising contract with Land Securities. The contract for was put in place to propel Leeds into the top four retail destinations in the UK.

Scheduled to launch next spring, Trinity Leeds is the UK's only major large-scale retail and leisure destination to open in 2013. Bordered by Briggate and Commercial Street, two of the UK's busiest shopping streets, Trinity Leeds will bring together over 120 national and international brands, many of whom will be new to Leeds.

Outdoor advertising leader JCDecaux will work with Land Securities to create a network of digital six-sheets located strategically across the centre in one of the largest deals of its kind in the Land Securities portfolio.

Spencer Berwin, managing director, sales at JCDecaux, says: "Trinity Leeds is set to transform shopping in the north, with our all-digital advertising network engaging shoppers in this major new retail and leisure development. Our high-quality digital screens will offer brands huge flexibility to communicate with audiences, with time-sensitive and content-rich campaigns enhancing the shopping experience."