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Stratacache subsidiary enVu has announced the formalisation of an exclusive partnership with CBL and Associates Properties, which owns a large portfolio of shopping centres in the USA. The agreement will see the enSpire advertising platform being used in 20 of the country's top designated market areas (DMAs) and, enVu hopes, will develop brand recognition and increase purchasing.

"We are always seeking out new technologies that enhance the shopping experience during the path-to-purchase," explains Jim Ward, senior director of brand development for CBL. "We are excited to bring the enSpire platform to CBL malls across the country, allowing our shoppers to experience the newest advances in interactive advertising."

Currently, 29 CBL shopping facilities use enSpire, including Cross Creek Mall and Hanes Mall, both in North Carolina, Coastal Grand Crossing in South Carolina, and Arbor Place Mall in Georgia.

Benjamin Mathieu, chief executive of enVu, explains: "This partnership marks the beginning of an exciting, new relationship between enVu and CBL, with both companies creating an impactful collaboration that brings added value to CBL shoppers, retailers and brands."

An additional twelve CBL shopping centres are planning to use enSpire technology as part of an ongoing roll-out plan, says enVu.