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Digital out-of-home company enVu, a subsidiary of digital signage provider Stratacache, has recently agreed a deal with property investment trust General Growth Properties (GGP), which it hopes will enable it to reach greater numbers of consumers through its shopping centre network. The New York-based firm's enSpire technology is now active in 135 such sites throughout the USA.

"We are proud to announce our collaboration with GGP for the deployment of enSpire," states Benjamin Mathieu, enVu chief executive. "With access to 47 GGP properties, including 40 properties located within the top 20 DMAs [designated market areas], we have high expectations for enSpire to gain maximum exposure – providing brands and advertisers an effective medium for reaching today's diverse audience."

The enSpire technology enables operators to implement interactive advertising campaigns through gesture-based technology and floor projections. The platform allows consumers to access data through QR codes, work across a range of social media networks and receive sports, news and weather content, enVu adds.