OUTPUT

Digital media owner and satnav brand Garmin has formed a partnership which will involve trials of technology such as Amscreen's Flexible National Content platform, which allows local information to be added to generic digital signage content. 

'A series of yet-to-be-revealed initiatives' using Garmin's Lifetime Maps function is also planned for the future, says Amscreen. The deal will see Garmin content displayed on 1,600 forecourt DOOH sites from this month to target motorists.

"We're able to utilise Amscreen's unique technology to talk to our customers using the latest targeting and delivery methods to give ultimate stand-out," says Dawn Ramsay, managing director, Garmin UK. "The ease of their technology also means that we can trial new advertising and communication ideas quickly and monitor the results without any hassle."

Amscreen chief executive Simon Sugar adds: "We're very pleased to announce this technology partnership with Garmin which will see the leading GPS brand benefit from Amscreen's new platform developments. This mutually beneficial deal will enable both Garmin and ourselves to trial new ad solutions and ideas, putting us both at the forefront of the DOOH industry."