OUTPUT

US-based digital signage company Watchfire Signs is to exhibit at the National Restaurant Association Show in Chicago, to demonstrate how restaurant and hotel owners can benefit from digital LED signs.

"More businesses are interested in digital signs for advertising because they are more effective than other methods," states Steve Harriott, president and chief executive, Watchfire Signs.

According to the company, advantageous features include networking content across a region, customised artwork for corporate logos and product images, and the ability to daypart messages to target diners at specific times of day.