DV Europe

NEWS

Posterscope to introduce geo-targeted mobile advertising following partnership deal

What do you think?
POST A COMMENT

By Ben McCabe
3 February 2014

The agreement allows Posterscope OOH campaigns to gauge footfall more effectively

Posterscope has built on its mobile integration agreements with Proxama and EE, announcing that it has agreed a multi-country deal with advertising company xAd to incorporate geo-targeting and mobile tracking across its DOOH network.

The partnership will allow Posterscope to target customers in the vicinity of their OOH locations with contextually relevant mobile creative. Posterscope will also benefit from xAd's Store Visitation Lift measurement platform, which gives clients a more accurate picture of audience footfall.

"Mobile is a key strategic focus for Posterscope and we believe that our approach will help drive growth within both the mobile and OOH sectors," states James Davies, chief strategy officer at Posterscope. "Partnerships such as this further consolidate our own industry-leading position in convergent OOH solutions."

"We're looking forward to working with Posterscope in the UK, following our successful roll-out of the partnership in the US last year," adds Dipanshu Sharma, chief executive at xAd. "The UK partnership will enable us to continue our success together, delivering advanced, highly-integrated solutions on a truly global scale." 

Share:

Comments in chronological order (Total 0 comments)

There are no comments yet for this article.

What do you think about this article?
Sign in or register to comment it takes less than 30 seconds.

Sign in

Email
Password

Your email and password were not correct, please try again. 

Forgotten your password?

Register

Name
Email
Password

Your registration was not successful, please try again. 

RELATED

News

Konica Minolta supports C1100 launch with UK roadshow

News

PSI office locations undergo makeover with Noventri digital displays

News

Daktronics upgrade to elevate fan experience at Kitchener Memorial Auditorium in Ontario

News

Eyevis plans autumn road trip to showcase latest digital signage options

News

AVM Impact transforms to AVMI

News

New Irish hub for Daktronics as it acquires Data Display

11 Nov 2013

Posterscope lays the tracks for East Coast Rail '3D' OOH promotion

23 Oct 2013

Posterscope creates 'heavenly' OOH campaign for BMW electric car

2 Oct 2013

Posterscope and Proxama partner up for NFC DOOH platform

VIDEO



LATEST

News

Digital Signage Best Practice Award 2014 extends deadline for entries to September 7th

News

Epatra adds Signagelive to its software partner roster

News

Kinetic and Grand Visual team up to move UK DOOH catalogue online

News

RMG posts Q2 loss as it consolidates business activities

News

Wireless Ronin and Creative Realities look to take on US retail market with merger deal

News

Stino and eyevis merge brands in 'win-win' acquisition scenario