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Mood Media's digital display for the flagship New Look shop in Dublin, Ireland using Christie's MicroTiles product has won a the Digital Instore Media Content Award at the second annual POPAI Global Marketing at Retail Awards. 

The installation had already received a POPAI UK and Ireland Gold Award before the global winners were announced at GlobalShop 2012 in Las Vegas, explains Christie.

Fifty LED MicroTiles, arranged in a 10 x 5 array, were used to provide 'a memorable brand experience' and encourage shoppers to travel down the escalator to the shop's lower floor.