MicroTiles New Look installation Christie wins second POPAI Award
What do you think?
POST A COMMENT
By News Desk
10 April 2012
The award-winning MicroTiles display was designed to attract customers to New Look's lower floor
Mood Media's digital display for the flagship New Look shop in Dublin, Ireland using Christie's MicroTiles product has won a the Digital Instore Media Content Award at the second annual POPAI Global Marketing at Retail Awards.
The installation had already received a POPAI UK and Ireland Gold Award before the global winners were announced at GlobalShop 2012 in Las Vegas, explains Christie.
Fifty LED MicroTiles, arranged in a 10 x 5 array, were used to provide 'a memorable brand experience' and encourage shoppers to travel down the escalator to the shop's lower floor.
Comments in chronological order (Total 0 comments)
There are no comments yet for this article.