OUTPUT

Yeahpoint has revealed its digital mirror, used in fashion retail environments, will be used in the first audition stage of this year's Elite Model Look competition in Singapore.

The product, called MiMirror, enables users to take photographs of themselves which they can then compare and share. In the contest – which saw more than 400,000 women in 70 countries audition last year – budding models can create their entry using the mirrors installed in Guess shops, Yeahpoint explains.

"For Elite Model Look MiMirror will allow more participants to be involved in the competition than ever before," says Yeahpoint chief executive officer John Anderson. "It also enables retailers and brands to embrace and contribute to the competition by bringing the opportunity to participate directly to their customers in store.

"MiMirror also brings the catwalk into the store, so for brands such as Guess this allows the consumer to become more engaged with the merchandise and offers a fantastic draw card. The result is ultimately positive for all concerned."

In the past, Elite Model Look has discovered supermodels including Cindy Crawford, Linda Evangelista and Gisele Bündchen.