OUTPUT

Technology company Wireless Ronin has announced that it has been commissioned to provide Chrysler's Fiat studios in the USA with its RoninCast software, which will be used as part of the Automotive iShowroom project from the brand.

"The iShowroom-branded tower application will help Fiat set the stage for sales success," states Terri Sayler, senior vice-president of sales and marketing for Wireless Ronin Technologies. "Today's customers arrive at the dealership armed with a greater knowledge base than ever before, and the sales staff needs immediate access to information that can effectively guide these customers through their selection process."

The iShowroom will also use hardware provided by Wireless Ronin and will be an interactive display. The company adds that Chrysler will be provided with continuous support for its branded tower.

Scott W Koller, president and chief executive of Wireless Ronin Technologies, explains: "We are very excited to be a part of Fiat's unique environmental design and their efforts to enrich the customer experience with interactive digital signage."