OUTPUT

To promote the launch of its new compact car Volkswagen has initiated a campaign called 'The Big up The up!' which displays compliments about Facebook users who leave positive comments on the Volkswagen Facebook page onto a range of digital billboards across the UK.

Outdoor advertising firm Ocean Outdoor is hosting the campaign on all of its digital locations until March 16th.

The new model is called up! and its campaign was created by DBB UK with Facebook development help from Box Light Media and support from Ocean Outdoor's creative team.