DV Europe

NEWS

Volkswagen looks to Facebook for interactive OOH campaign

What do you think?
POST A COMMENT

By News Desk
8 March 2012

Pay the new Volkswagen compact car a compliment on Facebook and Volkswagen will pay you a compliment on one of Ocean Outdoor's interactive digital sign boards

To promote the launch of its new compact car Volkswagen has initiated a campaign called 'The Big up The up!' which displays compliments about Facebook users who leave positive comments on the Volkswagen Facebook page onto a range of digital billboards across the UK.

Outdoor advertising firm Ocean Outdoor is hosting the campaign on all of its digital locations until March 16th.

The new model is called up! and its campaign was created by DBB UK with Facebook development help from Box Light Media and support from Ocean Outdoor's creative team.  

Share:

Comments in chronological order (Total 0 comments)

There are no comments yet for this article.

What do you think about this article?
Sign in or register to comment it takes less than 30 seconds.

Sign in

Email
Password

Your email and password were not correct, please try again. 

Forgotten your password?

Register

Name
Email
Password

Your registration was not successful, please try again. 

RELATED

News

Mobile interactivity and promotional tools added to Comosoft's Lago suite

News

Clear Channel undergoes major UK network investment with Play London plan

News

European focus drives boom in UK designers supplying graphics through 99Designs

News

Scalable menuboard networks installed across Suchef London food outlets by Eclipse

News

New Motion site for JCDecaux as it moves into Liverpool Street

News

Display Solution and Canatu to collaborate on sunlight-visible display systems

18 Sep 2014

Ocean to run #whatnormalfeelslike campaign for breast cancer awareness

5 Aug 2014

Ocean signs up Signature as it consolidates UK OOH network

1 Aug 2014

Judging panel assembled for Ocean Outdoor's Art of Outdoor competition

11 Jun 2014

Mind-powered DOOH game to hit Ocean Outdoor Westfield site

4 Jun 2014

The Tate becomes more modern with DOOH campaign

2 Apr 2014

Ocean Outdoor introduces full motion to Manchester DOOH screen

VIDEO



LATEST

News

LEDVision acquires LED panels to better serve South African market

Feature

The media owner monopoly game

News

Newad to increase Canadian DOOH network with $10m investment

News

Mood Media adds Presence mobile marketing to client networks

News

LG to present world's first 86.4cm curved IPS display at Midwich Technology Exposed

News

Absen announces autumn dates for European road show

Output Recruit