DV Europe

OPINION

Touchscreen digital signage: uses, applications and advantages

What do you think?
POST A COMMENT

By Thomas Fraser-Bacon, e-marketing executive, AllSee Technologies
29 November 2011

Touchscreens can be used for a variety of applications including wayfinding

You would be seriously mistaken to think that touchscreen digital signage is just another marketing novelty. Touchscreen displays provide the opportunity for something that will become increasingly important to digital signage in the coming years: interactivity.

The average consumer's life is shaped by screens and interactivity, from using the office computer and watching TV at home to using your mobile phone and tablet for online shopping and entertainment. There are countless applications for touchscreen digital signage. This article explores some of the most common.

Touchscreens now give retailers the scope to connect with their potential customers in ways and settings that have never been possible. This allows them to make the shopping experience more customer-centric. Instant tactile control keeps the ever-dwindling attention span of the customer for longer, establishing a stronger communicational connection making for a more likely return on investment. As well as having its place at the point of sale and the point of purchase, touchscreen displays can also be used as a promotional tool for products and services, both in store and in more open retail environments. For example, a pharmacy could have touchscreen displays promoting products from their toiletry range or you could have a touchscreen display in a shopping centre promoting products at a nearby store, helping them to bring in more customers. These retail touchscreen displays can also offer information on a product such as reviews, product details and recommend complementary products, much like the familiar online shopping model.

There are other applications for touchscreens outside of the retail environment. A popular use for touchscreen digital signage is wayfinding. Public maps can often be very large without presenting any additional information about the featured locations. Touchscreen digital signage provides the potential not only to navigate and direct, but also inform the user on an interactive level.

Touchscreen digital signage can also be used for infotainment. Hospitality venues such as hotels, theatres and concert halls can capitalise on touchscreen digital signage by displaying seasonal, weekly and up-to-the-minute event information in an engaging manner.

Another intuitive application for touchscreens is in education. Touchscreen digital signage can be used as a communal sensory educational tool. Although this application only relates to young children, touchscreen digital signage is also suitable as a digital whiteboard, without having to use a projector. Similarly this application is also suited to the corporate environment.

Explore the world of touchscreen displays and you will conclude one thing above all else: when you introduce the element of interactivity to digital signage the possibilities and potential environments, are virtually boundless.
 

Thomas Fraser-Bacon is the e-marketing executive for digital signage manufacturer AllSee Technologies.

Share:

Comments in chronological order (Total 0 comments)

There are no comments yet for this article.

What do you think about this article?
Sign in or register to comment it takes less than 30 seconds.

Sign in

Email
Password

Your email and password were not correct, please try again. 

Forgotten your password?

Register

Name
Email
Password

Your registration was not successful, please try again. 

RELATED

News

Crystal Display launches 178cm multi-touch monitor

News

Esko helps Belgian graduates to further packaging knowledge with masterclasses

News

St Bride Foundation to present courses and facilities at October open day

News

E-cigarette market boosts sales for Midlands display company Wrights GPX

News

PSI office locations undergo makeover with Noventri digital displays

News

Daktronics upgrade to elevate fan experience at Kitchener Memorial Auditorium in Ontario

30 Mar 2012

Touchscreens when does a digital signage project call for interactivity?

VIDEO



LATEST

News

JBG's Washington transport network adds TransitScreen live information displays

News

MultiTouch to showcase bespoke MultiTaction application at Integrate Expo

News

Samsung looks to target SMEs with Smart signage TV release

News

Kinetic and MSIX launch weather-dependent DOOH campaign for Robinson's squash

News

One for the kids: Arcstream brings interactive flooring to Great Ormond Street

News

Primesight helps NowTV look outside the box with interactive cinema install