Smartphone-controlled billboards aim to stop domestic violence
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By News Desk
9 May 2012
The NCDV campaign asks railway commuters to 'drag' abusers away from their partners
An interactive digital billboard campaign has been running at London's Euston railway station that encourages commuters to use their smartphones to help end domestic violence.
The project, created by JWT London and produced by Grand Visual for the National Centre for Domestic Violence (NCDV), features a man and a woman in an abusive situation on JCDecaux's large-format e-motion screens. Viewers can 'drag' the man away from the woman to adjacent billboards installed in the station concourse by going to the charity's website or scanning a QR code with their phones.
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