Planet Québec hosts Float4 'experience' at SXSW 2012
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By News Desk
25 April 2012
"Visitors were drawn in as soon as they laid eyes on the screen," says Pierre Proulx, chief executive of Digital Alliance who organised the Planet Québec stand
Canadian creative technology specialist Float4 Interactive made its South By Southwest Interactive (SXSW) début on the Planet Québec stand with an interactive wall that kept the booth 'packed' throughout the four-day event.
The high-definition digital wall, comprised of 24 Christie MicroTiles and powered by Float4's RealMotion Engine, offered visitors the opportunity to interact with touch and silhouette gestures and was the 'cornerstone of success' for Planet Québec's stand.
Louise Fortin, director of economic affairs for the Québec Delegation in Atlanta, says Float4's interactive wall had a 'serious impact' at the Texas-based show.
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