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Interactive Monster Wall tells airport users about IBM technology
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By News Desk
6 December 2011
IBM's 'The Smarter City' campaign utilises the touchscreen capabilities of the Interactive Media Wall
Digital out-of-home media owner Eye has revealed its Interactive Monster Wall, installed in Manchester Airport in partnership with Monster Media, is being used by technology company IBM to advertise its 'The Smarter City' campaign.
The Interactive Monster Wall is 'an intelligent digital signage display' that incorporates audio, video, multi-touch technologies and gesture recognition, Eye explains.
"The passenger interacts with the creative giving the consumer the choice to experience content that is most relevant to them, making the campaign more impactful and meaningful," says John Rankin, general manager, Eye.
Comments in chronological order (Total 2 comments)
11 December 2011 11:04PM
This looks like another great installation by Monster Media. They have created hundreds of amazing gesture controlled installations using our GestureTek GestureFX systems, and it looks like they are expanding on what tech they integrate even further.
12 December 2011 8:48PM
Ha...That would be like saying ATARI's technology was used in Kinect... Do your research!!
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