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EyeClick, a firm offering interactive digital experiences, has commented on a project it undertook in partnership with KJ Brasil this spring. The companies installed kinder zones for chocolate company Kinder in five shopping centres across Brazil, with each one featuring a wooden bridge that incorporated a range of motion-activated graphics.

"The Kinder campaign took place during the busiest retail season of the year in Brazil," notes Tiago Lorenzo, owner of KJ Brasil. "The five stores with the interactive Kinder displays ran out of eggs four or five days before Easter even arrived. Kinder eggs had to be sourced from other stores without the interactive campaign. Complete success."

The scheme, which was active for the 40 days prior to Easter, also included an interactive pool of digital water through which fish swam and sent ripples. Further components were colourful vines and a tree, as well as an interactive element that made digitally projected leaves scatter when children ran over the bridge to show the Kinder Bunny below, surrounded by Kinder Surprise chocolate eggs.