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An interactive gaming system has been installed at the flagship NFL Reebok store in the USA by EyeClick, which it says can be used to engage people with brands.

The American football game, which uses four BenQ projectors, is positioned on the central floor of the shop at the new Meadowlands Stadium in East Rutherford, New Jersey. The store is centered around the Jets and Giants teams, and the respective teams' former players Joe Klecko and Ottis Anderson experienced the virtual football challenge on its opening day.

EyeClick says the interactive gaming system can 'engage visitors in an innovative and exciting way' and involves people with brands to leave a lasting impression. Logos, audio and video can be integrated into games using the system, which is suitable for amusement centres and retail and public venues. The company can also tailor it to chosen effects and themes, it says.

The NFL Reebok game can be switched to emphasise one or the other team logo in both end zones, for example.