Commuters can 'discover personality type' with DOOH campaign
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By News Desk
10 September 2012
The Volvo campaign is on show at bus shelter digital screens
A new digital out-of-home campaign by EHS4D and Grand Visual showing on JCDecaux's bus stop touchscreen six-sheets is encouraging people to find our their 'unique personality type', with the results appearing on railway station screens and sent to them in personalised emails.
The interactive campaign for Volvo V40 asks people to personalise various elements of the car virtually, which is said to reflect their personality. The final screen asks for the user's name and email address for the chance to win an individualised test drive, enabling Volvo to gather participants' details.
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