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Wireless Ronin and Alteris Group have developed a service menu board menu offering specifically for use in Ford and Lincoln car showrooms, called Alteris Group Powered by RoninCast. Wireless Ronin is one of three organisations that will be offering digital signage solutions to the car manufacturer Ford.

Marketing and learning company Alteris Group will tackle the sales and marketing side of the new menu board offering, whilst Wireless Ronin will cover software development, content creation, support, hardware provision and training.

"Ford Motor Company wanted to allow each Ford and Lincoln dealership the flexibility to display key pricing information while maintaining corporate control of the primary advertising messages in each dealership," comments Scott W Koller, Wireless Ronin's president and chief executive.

Tim Connor, co-owner of Alteris Group, adds: "Ford Motor Company needed brand consistency and messaging and sought this through a digital signage solution. Combining Wireless Ronin's robust RoninCast digital signage solution with Alteris Group's marketing and service expertise created the perfect combination for Ford to optimise their branding and messaging efforts. The result is Alteris Group Powered by RoninCast."