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Volkswagen to promote cars with ZetaDisplay digital signage
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By News Desk
2 September 2011
The digital signage will be used to promote Volkswagen cars and services
Swedish digital signage supplier ZetaDisplay has signed a co-operative agreement with Norwegian Volkswagen importer Harald A Möller, which will see ZetaDisplay's media platform power signage in around 71 car distributors in Norway.
Each car showroom will be divided into four zones, which signage in each improving communications with customers by promoting service offers and showcasing new car models and accessories. ZetaDisplay is to provide content production, film distribution, and support and operation of the media platform as part of the four-year deal, which the company estimates to be worth SEK7m (£677,000) in sales.
"We are pleased to have been entrusted by Volkswagen with the installation of our media platform in Norway. This is yet another business venture for us where we see the benefit, for both ourselves and our client, in acting as a pan-Nordic supplier," says Leif Liljebrunn, chief executive of ZetaDisplay.
"Several years ago we signed an agreement with the Volkswagen Group in Sweden, which included VW, Audi, Seat, Skoda and Porsche. This spring we signed an agreement with the Danish VW importer, and can now supply the same concept to all the Volkswagen dealers in Norway," he adds.
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