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Spanish bank BBVA has installed a 63' (19m) exterior LED display at its flagship branch in Madrid, said to be the largest of its kind in the country. The screen is updated daily to show bank promotions, news and weather and is intended to encourage passersby to enter the bank.

The digital signage deployment includes touchscreen kiosks and tablet devices, integrated with an appointment and queue management system, and other self-service devices. John Ryan's Messaging Manager digital signage platform powers the network.