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Scala has announced that it is powering the digital signage network in new shopping complex The Sky View Center, located in Queens, New York. The initial function of the system is to publicise the opening of each individual store in turn and to generate excitement around the overall launch of the site.

The project was executed by Sansi North America and Imperatives, a Scala certified partner. Information carried on screens includes opening hours and will, in the future, feature advertising material and content pertaining to upcoming community events.

"Our engineers have experience working with Scala in the past, and we are pleased with Scala's ability to seamlessly control our LED equipment," explains Dennis Hickey, managing director, Sansi North America. "We choose Scala because we feel that the scheduling and playback elements are the best and most user-friendly on the market. We pride ourselves on the quality of our displays, so it is important to have a stable and proven operating system to coexist with our product."