OUTPUT

Exclusive backstage photographs from London Fashion Week (LFW) are being transmitted live to CBS Outdoor UK's digital cross-track projection (XTP) screens on Tube platforms across the capital as part of the media agency's relationship with the British Fashion Council.

Fashion news, a live schedule of LFW events and tweets from the @LondonFashionWk Twitter feed are being delivered to CBS Outdoor's digital projection systems via digital production company Grand Visual's OpenLoop platform.

"Digital out-of-home is coming of age – delivering fresh, exciting and current content in a timely manner whilst being fully integrated with social media channels and online activity," comments Neil Morris, Grand Visual founder.

"This campaign is a fantastic example of that coming-of-age: exclusive content being served by an intelligent delivery platform to a dynamic medium for the enjoyment of a cosmopolitan audience."

Jason Cotterrell, UK country director at CBS Outdoor UK, adds: "The London Underground is an iconic setting to be celebrating world-class fashion and we're delighted that the British Fashion Council continues to recognise the benefits of the XTP format in engaging with London's fashion-conscious urban audiences."